TITLE

From Enronitis to rebrandingitis

PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the rebranding of business enterprises in Great Britain. Timing of the rebranding effort; Reflection of the changed circumstances within the capital markets in the initiative; Factors attribute for the decision to rebrand.
ACCESSION #
6867178

 

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