From Enronitis to rebrandingitis
- Practical Time Study-7: Incentives, Methods. Nissley, Harold R. // Industrial Management;Sep71, Vol. 13 Issue 9, p11
Presents ways of balancing the production line of firms. Dependence of any balancing on time increments; Details on the grouping of similar models in one production run; Establishment of a tributary or side track conveyors.
- Coffee chain invents 'F O O D'. Arnold, Matthew // Marketing (00253650);6/20/2002, p48
Focuses on the rebranding products to attract the customers interest to the brand by several companies in Great Britain. Enumeration of the companies adopted rebranding; Effects of the rebranding strategy of the company to status of the product in marketing; Process involved prior to rebranding...
- Is your company among the best? Engelke, Roger; Sciannamea, Mike // Electronic Design;7/08/96, Vol. 44 Issue 14, p64U
Reports on the results of a study concerning product-development practices of companies. Willingness of leaders to define products with suppliers; Characteristics that set leading companies apart from their competitors; Coordination of a company's development efforts with its strategic goals.
- B2B Branding: Avoiding the Pitfalls. Morrison, Daniel P. // Marketing Management;Sep/Oct2001, Vol. 10 Issue 3, p30
Brands and branding are not just a name and logo used by the marketing department. Rather, they make up a strategic approach that companies take to guide and manage their businesses. While generally viewed as a consumer-marketing tool, branding is becoming more important in B2B companies. These...
- Firms can dispel identity crisis by creating own brand name. McDonnell, Sharon // Crain's New York Business;06/30/97, Vol. 13 Issue 26, p24
Focuses on the efforts of business enterprises in New York City to establish a brand identity, making direct reference to the promotional efforts of Daily Soup restaurant. Services available to the restaurant's customers; Factors associated with a company establishing a brand identity; Views of...
- Do or Die. Miller, Ed // Computer-Aided Engineering;May2001, Vol. 20 Issue 5, p96
Comments on the issues concerning collaborative Product Definition management (cPDm) in business enterprises. Factors that can lead managers to improve operations; Information on the challenges faced by companies in investing in cPDm.
- Product Elimination: Practices, Policies, and Ethics. Hise, Richard T.; McGinnis, Michael A. // Business Horizons;Jun75, Vol. 18 Issue 3, p25
Analyzes the practices and policies in implementing product elimination process. Details on the implementation of general policies; Types of profit related factors; Factors influencing the product elimination.
- Hush Hush. Henricks, Mark // Entrepreneur;Apr2001, Vol. 29 Issue 4, p83
Highlights the stealth model, a popular operating style for companies that are incubating promising products/services. Significance of using stealth mode in business; Details on stealth model's formal set of tactics and strategies.
- Creating an image: The discipline of branding. McFadden, Barbara // Inside Tucson Business;5/26/2003, Vol. 12 Issue 50, p19
Focuses on the branding strategy of the business enterprises in Tucson, Arizona. Consistency of the advertising messages; Quality of the product; Customer services.