Advertisers like the score despite World Cup losses

Szwajka, Jakub
June 2002
Warsaw Business Journal;6/17/2002, Vol. 8 Issue 24, p1
Reports the promotional campaign during the World Cup despite failure of the Poland's national soccer team to enter the second round in South Korea. Optimism on the result of the promotional campaign; Preference of brand awareness campaign of alcoholic products; Goals of the companies during the promotional campaign of the products.


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