Optimum Online Spins Sticky Sales Web

Hogan, Monica
June 2002
Multichannel News;6/17/2002, Vol. 22 Issue 24, p34
Reports the result from the upgraded Web site for its Optimum Online high-speed Internet service of Cablevision Systems Corp. in the U.S. Cable-modem customers of multi systems operators through telemarketing and its consumer-electronics retail chain; Channels of sales; Low amount of churn through the channel.


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