Sirius Revs Up Satellite Radio Pitch

Hogan, Monica
June 2002
Multichannel News;6/17/2002, Vol. 22 Issue 24, p32
Reports the sponsorship of Sirius Satellite Radio of the Sirius Satellite Radio 400 race in the U.S. Reason of the company for choosing the National Association for Stock Car Auto Racing event; Agreements of Sirius with Daimler-Chrysler AG and Ford Motor Co.; Goal of Sirius to be the mobile audio service of choice to both race fans RVers.


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