TITLE

Sirius Revs Up Satellite Radio Pitch

AUTHOR(S)
Hogan, Monica
PUB. DATE
June 2002
SOURCE
Multichannel News;6/17/2002, Vol. 22 Issue 24, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the sponsorship of Sirius Satellite Radio of the Sirius Satellite Radio 400 race in the U.S. Reason of the company for choosing the National Association for Stock Car Auto Racing event; Agreements of Sirius with Daimler-Chrysler AG and Ford Motor Co.; Goal of Sirius to be the mobile audio service of choice to both race fans RVers.
ACCESSION #
6858450

 

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