TITLE

Nets, Affiliates Agree: Promos Work

AUTHOR(S)
Forkan, Jim
PUB. DATE
June 2002
SOURCE
Multichannel News;6/17/2002, Vol. 22 Issue 24, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the promotional partnership of cable programmers and affiliates in the U.S. Ability to generate local advertising sales; Agreement of networks and affiliates in the advantage of sales promotion; Success of MTV Networks from its marquee events.
ACCESSION #
6858439

 

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