Winning Strategies in War Against Churn

Forkan, Jim
June 2002
Multichannel News;6/17/2002, Vol. 22 Issue 24, p22
Reports the plan of National Cable Communications to improve its back-office and media buying processes in the U.S. Investments in business infrastructure; Lack of market interconnection and local-rating research; Effort to shift away from the traditional reliance on automotive business.


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