'Value Adds' Help Bust the Clutter

Forkan, Jim
June 2002
Multichannel News;6/17/2002, Vol. 22 Issue 24, p12
Reports the offer of value-added elements by cable programmers that extend beyond conventional spots and media buys in the U.S. Effectiveness of product placement; Strategic marketing of NBC Enterprises, NBC Daytime and ShopNBC; Expansion of title sponsors TNT.


Related Articles

  • MEDIA BUYING & PLANNING GUIDE CABLE NETWORK DIRECTORY.  // Response;May2014, Vol. 22 Issue 8, p46 

    The article presents a chart of media buying and planning guide cable network in the U.S.

  • Third-Quarter Long-Form Media Billings Rebound 17.6 Percent Over 2001. Moftakhar, Shay // Response;Jan2003, Vol. 11 Issue 4, p18 

    Reports on a media billings rebound in long-form direct response television advertising during the third quarter of 2002 over the same period in 2001. Declining media costs; Total number of timeslots purchased; Leading product categories; Long-form media distribution percentage breakdown;...

  • Short-Form DRTV Media Billings Decline in Third Quarter.  // Response;Jan2003, Vol. 11 Issue 4, p20 

    Reports on a media billings decline in short-form direct response television advertising during the third quarter of 2002 over the same period in 2001. Increase in spending in the top 30 markets; Media-buying firms' tendency to buy both long- and short-form media for the same products; Effect...

  • Cable predicts sky-high upfront. McConville, Jim // Electronic Media;05/03/99, Vol. 18 Issue 18, p32 

    Forecasts the increase of cable upfront advertising sales by media experts in the United States. Effect of advertisement spending on upfront percentages and network markets; Estimate on sales upfront buyouts by Discovery Networks; Speculations on the predicted upfront increase by media buyers.

  • MARKET INDICATORS.  // MediaWeek;1/27/2003, Vol. 13 Issue 4, p1 

    Presents updates on the U.S. media buying services industry as of January 2003. Business status of national televisions; Business spending of net cable industry; Status of the national advertising in radio.

  • Not a Commodity Business. Evanson, Donald // MediaWeek;05/22/2000, Vol. 10 Issue 21, p32 

    Argues against the notion that top media-buying organizations are parity businesses. Difference between broadcast and cable network businesses; Contrast in media planning and buying; Benefit of having a professional media firm as a partner.

  • USA reviews $30M in media.  // MediaWeek;10/26/98, Vol. 8 Issue 40, p3 

    Announces USA Networks' launch of an agency search for its media buying business. Expansion of the duties of vice president and brand manager Mary Ellen Holden.

  • Cable hits $6 billion, steals from broadcast. Atkinson, Claire // Advertising Age;6/28/2004, Vol. 75 Issue 26, p4 

    Estimates the advertising earnings of U.S. cable networks for 2004. Volume increases gained by networks; Complaints against news channels such as CNN and Fox News; Estimates on the earnings of digital networks.

  • Ad Sales Grow Like Topsy. Forkan, Jim // Multichannel News;09/18/2000 Supplement, Vol. 21, p34A 

    Reports on the growth of cable television advertising in the United States. Comparison with the level of broadcast television network advertising from 1995 to 2000; Success through digital advertising insertion; Measures to ease media buying for advertisers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics