Corporate global culture as competitive advantage: learning from Germany and Japan in Alabama and Austria?

Apfelthaler, Gerhard; Muller, Helen J.; Rehder, Robert R.
July 2002
Journal of World Business;Summer2002, Vol. 37 Issue 2, p108
Academic Journal
Analyzes the cultural components of the experiment of Mercedes-Benz (MB) that developed the M-Class sports utility vehicle originating in a learning field managerial philosophy. Strategies for increasing efficiency and effectiveness in the automobile manufacturing industry; Importance of knowledge for firms; Factors that differentiate Steyr-Daimler-Puch Fahrzeugtechnik-Graz production from MB United States International-Alabama.


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