TITLE

IDENTIFYING MARKET SEGMENTS WITHIN A HEALTH CARE DELIVERY SYSTEM: A TWO STAGE METHODOLOGY

AUTHOR(S)
Reese, Richard M.; Stanton, Wilbur W.; Daley, James M.
PUB. DATE
June 1982
SOURCE
Journal of Health Care Marketing;Summer82, Vol. 2 Issue 3, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study extends hospital marketing research by developing and applying a two-state methodology for identifying healthcare market segments. Consumer psychographic measures relative to health/medical services, and attitudinal dimensions, are analyzed to determine homogeneous groupings in a rural setting given respondent evaluations of specific hospital stimuli.
ACCESSION #
6850644

 

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