TITLE

MARKET SEGMENTATION AND STRATEGIC GROWTH OPPORTUNITIES FOR HOSPITALS

AUTHOR(S)
Malhotra, Naresh K.
PUB. DATE
June 1986
SOURCE
Journal of Health Care Marketing;Jun86, Vol. 6 Issue 2, p2
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this article the author discusses the benefits of market segmentation and strategic growth opportunities for hospitals. The author discusses health care reform in the U.S., why it is wrong to treat the whole market as having equal product interest and equal resources, and strategies for achieving growth in sales and market share.
ACCESSION #
6848998

Tags: EDITORIALS;  HOSPITALS -- Administration -- Finance;  MARKET segmentation;  TARGET marketing;  MEDICAL economics;  MEDICAL care -- Marketing;  MARKETING strategy;  MARKET penetration

 

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