Malhotra, Naresh K.
June 1986
Journal of Health Care Marketing;Jun86, Vol. 6 Issue 2, p2
Academic Journal
In this article the author discusses the benefits of market segmentation and strategic growth opportunities for hospitals. The author discusses health care reform in the U.S., why it is wrong to treat the whole market as having equal product interest and equal resources, and strategies for achieving growth in sales and market share.


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