TITLE

FCB Set for Spring Launch of Ziploc's New Tabletop Line

AUTHOR(S)
Bittar, Christine
PUB. DATE
October 2001
SOURCE
Adweek Midwest Edition;10/29/2001, Vol. 42 Issue 44, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Foote, Cone & Belding to create a television campaign behind S.C. Johnson & Son's line of disposable tableware and store products set to be launched in 2002 under the Ziploc brand. Products included in Ziploc Tabletops; Market design for the products.
ACCESSION #
6848145

 

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