FCB Set for Spring Launch of Ziploc's New Tabletop Line

Bittar, Christine
October 2001
Adweek Midwest Edition;10/29/2001, Vol. 42 Issue 44, p4
Trade Publication
Reports on the plan of Foote, Cone & Belding to create a television campaign behind S.C. Johnson & Son's line of disposable tableware and store products set to be launched in 2002 under the Ziploc brand. Products included in Ziploc Tabletops; Market design for the products.


Related Articles

  • Best Spots.  // Adweek Midwest Edition;01/18/99, Vol. 40 Issue 3, p28 

    Provides information on several television (TV) advertising campaigns in the United States launched in December 1998. TV spot for the Charlotte Hornets by The Martin Agency of Richmond, Virginia; Daily Soup advertisement by Foote, Cone & Belding, New York City state; Spot for Mervyn's...

  • FCB Recasting WebTV. Voight, Joan // Adweek Western Edition;10/18/99, Vol. 49 Issue 42, p12 

    Provides information on the first advertising of Foote, Cone & Belding for WebTV. Features of the advertising campaign; Target age of the television advertising; Purpose of the campaign.

  • breaking: Oreo.  // Advertising Age;2/1/1999, Vol. 70 Issue 5, p43 

    This article reports on Nabisco Food Group Co.'s advertising campaign for Oreo snacks created by Foote Cone & Belding Communications Inc. of New York. The spot backs a contest to win anything from a YW Beetle to Oreo snack packs.

  • DROP AND GIVE ME 20. Jurich, Jon // Adweek Western Edition;8/20/2001, Vol. 51 Issue 34, p3 

    Features the television commercial created by Foote Cone & Belding agency for Precor company. Plot and theme of the advertising campaign; Brief information on both companies.

  • FCB Goes Quirky in Spots for Chase. Sampey, Kathleen // Adweek Western Edition;6/10/2002, Vol. 52 Issue 24, p33 

    Reports on the advertising campaign created by Foote, Cone & Belding for JPMorgan Chase. Underlying theme of the television commercials; Description of the commercials; States where the television commercial will be shown.

  • Coors Extra Gold tests Bud's taste. Teinowitz, Ira // Advertising Age;12/17/1990, Vol. 61 Issue 52, p35 

    The article reports on an advertising campaign launched by Coors Brewing Co. for its Coors Extra Gold beer. The direct advertising campaign was launched to revive the declining sales of Coors Extra Gold Beer. Three 30-second television commercials from Foote, Cone & Belding are aired in 16...

  • Hong Kong touts tourism in 9.5-minute commercial. Madden, Normandy; Wentz, Laurel // Advertising Age;3/7/2005, Vol. 76 Issue 10, p18 

    Deals with the nine-and-a-half minute commercial created by Foote, Cone & Belding that will showcase the attractions in Hong Kong, China. Actions to be taken by National Geographic, AXN and Discovery Channel to support the advertisement; Remarks from Pooja Kapur, global business director at...

  • breaking: Oreo.  // Advertising Age;6/7/1999, Vol. 70 Issue 24, p3 

    The article describes an advertising campaign created by Foote, Cone & Belding for Nabisco Biscuit's Oreo biscuits in the U.S. in 1999. Nabisco breaks a new Oreo Double Stuf television commercial in an initial effort targeted at kids instead of parent. The spot shows tons and tons of cream...

  • Taco Bell expands price strategy. Horton, Cleveland // Advertising Age;11/5/1990, Vol. 61 Issue 46, p20 

    Presents information on a television advertising campaign created by San Francisco, California-based Foote, Cone & Belding for the pricing strategy of Taco Bell restaurants in the U.S. Features of the campaign; Price of the Value Menu in the restaurant; Tagline of the campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics