TITLE

THE CONSUMER AND THE MAINTENANCE OF RESALE PRICES

AUTHOR(S)
Cassady Jr., Ralph
PUB. DATE
January 1939
SOURCE
Journal of Marketing;Jan1938, Vol. 3 Issue 3, p257
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on Fair Trade laws and their implications for American consumers. The author focuses on the effect federal legislation for price maintenance has had on the retail distribution structure of certain U.S. markets. Several research studies comparing the prices of nationally advertised commodities and their generic counterparts are discussed in connection with the development of viable market strategies. The promotional policies of chain stores selling brand name merchandise are also discussed.
ACCESSION #
6847403

 

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