Cassady Jr., Ralph
January 1939
Journal of Marketing;Jan1938, Vol. 3 Issue 3, p257
Academic Journal
The article reports on Fair Trade laws and their implications for American consumers. The author focuses on the effect federal legislation for price maintenance has had on the retail distribution structure of certain U.S. markets. Several research studies comparing the prices of nationally advertised commodities and their generic counterparts are discussed in connection with the development of viable market strategies. The promotional policies of chain stores selling brand name merchandise are also discussed.


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