TITLE

RESEARCH ROUTES

AUTHOR(S)
Cooke, Mike
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Forecast the increasing 2002 research expenditure among the companies in Great Britain. Importance of Internet research; Derivation of behavioral data; Management of opportunities in the consumer environment.
ACCESSION #
6829976

 

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