TITLE

Proud to be associated with

AUTHOR(S)
Singh, Sonoo; White, Amanda
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the increasing sponsorship expenditures among the business enterprises in Great Britain. Growth of the media buying account budget; Alleviation of the public profile; Increase of media sponsorship deals.
ACCESSION #
6829603

 

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