TITLE

THE TROUBLE WITH FACELIFTS

AUTHOR(S)
Benady, David
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the product relaunching among the major brands in Great Britain. Mismanagement of the publicity initiative; Production of meaningless advertising campaigns; Basic value of the brands.
ACCESSION #
6829544

 

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