TITLE

The same drinks in different glasses

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the beverage market in the Great Britain. Increase of marketing spending; Alleviation of the buying power of the supermarket chains; Alteration of product launching.
ACCESSION #
6829528

 

Related Articles

  • Cowen on…Carling. Cowen, Matthew // Campaign (UK);6/21/2002, Issue 24, p19 

    Comments on the advertising campaign of The Leith for Carling in an effort to attract more women to the brand in Great Britain. Leadership of Carling in draft sales; Problem with the effort; Significance of the Joke at the end of the campaign.

  • Nothing left in the bottle? Singh, Sonoo // Marketing Week;5/11/2006, Vol. 29 Issue 19, p30 

    The article focuses on the state of the alcoholic beverages sector in Great Britain as of May 2006. The industry is saddled with new products that are eventually pulled out from the shelves. Innovation comes largely from packaging, technology-driven launches and flavor variants. Major drinks...

  • Cider should market itself like wine.  // Publican's Morning Advertiser;10/24/2013, Issue 123, p16 

    The article focuses on the aspects of marketing cider alcoholic beverages according to the owner of cider mill Nook's Yard Cider & Perry, Matt Veasey, citing the aspects of marketing the product similar as wine through premium packaging and product labeling.

  • Last orders for Hooch. Jones, Morag Cuddeford // Brand Strategy;Dec/Jan2004, Issue 178, p7 

    Details the branding strategy for Hooch, a lemon-flavored, vodka-based drink in Great Britain. Target on the teenage market; Expansion of the flavored alcoholic beverage market; Decline of the popularity of the drink.

  • pop Singles. Dowdy, Clare // Print;May/Jun2003, Vol. 57 Issue 3, p64 

    Looks at the branding, packaging and marketing strategies of makers of alcoholic beverages in Great Britain. Estimate on the market value of the industry; Emergence of the so called alcopop market; Description of the bottle designs of several alcoholic drinks; Profile of consumers of alcopop...

  • Australian Wine Bureau to step up marketing in the UK.  // Marketing Week;11/28/2002, Vol. 25 Issue 48, p9 

    Reports that the Australian Wine Bureau will increase its advertising budget in Great Britain and Europe. Retirement of chief executive Hazel Murphy; Amount allocated on consumer tastings; Need for brand-building campaigns.

  • ...as Carlsberg extends its low-abv offer.  // Grocer;2/22/2014, Vol. 237 Issue 8143, p24 

    The article reports that the Danish brewing company Carlsberg is extending its low-alcohol by volume (abv) range with a blend of lager and blackcurrant, wherein Carlsberg is rolling out 2.8-percent abv Carlsberg Blackcurrant to British supermarket chain Asda.

  • Evaluating the Impact of Alcohol Warning Labels. Mayer, Robert N.; Smith, Ken R.; Scammon, Debra L. // Advances in Consumer Research;1991, Vol. 18 Issue 1, p706 

    This paper describes the rationale, methodology, data collection, and preliminary results of a study to evaluate the impact of recently mandated warning labels on alcohol beverage containers. Data collection began in April 1989 and has proceeded at three-month intervals through July 1990. The...

  • THE EFFECTS OF ALCOHOL ADVERTISING. Atkin, Charles K.; Block, Martin // Advances in Consumer Research;1984, Vol. 11 Issue 1, p688 

    This report summarizes the findings from a series of investigations examining the content and impact of advertising for beer, wine, and liquor. Several surveys and experiments tested the relationship between advertising exposure and brand awareness, alcohol knowledge, images of drinkers,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics