The same drinks in different glasses
- Cowen onâ€¦Carling. Cowen, Matthew // Campaign (UK);6/21/2002, Issue 24, p19
Comments on the advertising campaign of The Leith for Carling in an effort to attract more women to the brand in Great Britain. Leadership of Carling in draft sales; Problem with the effort; Significance of the Joke at the end of the campaign.
- Nothing left in the bottle? Singh, Sonoo // Marketing Week;5/11/2006, Vol. 29 Issue 19, p30
The article focuses on the state of the alcoholic beverages sector in Great Britain as of May 2006. The industry is saddled with new products that are eventually pulled out from the shelves. Innovation comes largely from packaging, technology-driven launches and flavor variants. Major drinks...
- Cider should market itself like wine. // Publican's Morning Advertiser;10/24/2013, Issue 123, p16
The article focuses on the aspects of marketing cider alcoholic beverages according to the owner of cider mill Nook's Yard Cider & Perry, Matt Veasey, citing the aspects of marketing the product similar as wine through premium packaging and product labeling.
- Last orders for Hooch. Jones, Morag Cuddeford // Brand Strategy;Dec/Jan2004, Issue 178, p7
Details the branding strategy for Hooch, a lemon-flavored, vodka-based drink in Great Britain. Target on the teenage market; Expansion of the flavored alcoholic beverage market; Decline of the popularity of the drink.
- pop Singles. Dowdy, Clare // Print;May/Jun2003, Vol. 57 Issue 3, p64
Looks at the branding, packaging and marketing strategies of makers of alcoholic beverages in Great Britain. Estimate on the market value of the industry; Emergence of the so called alcopop market; Description of the bottle designs of several alcoholic drinks; Profile of consumers of alcopop...
- Australian Wine Bureau to step up marketing in the UK. // Marketing Week;11/28/2002, Vol. 25 Issue 48, p9
Reports that the Australian Wine Bureau will increase its advertising budget in Great Britain and Europe. Retirement of chief executive Hazel Murphy; Amount allocated on consumer tastings; Need for brand-building campaigns.
- ...as Carlsberg extends its low-abv offer. // Grocer;2/22/2014, Vol. 237 Issue 8143, p24
The article reports that the Danish brewing company Carlsberg is extending its low-alcohol by volume (abv) range with a blend of lager and blackcurrant, wherein Carlsberg is rolling out 2.8-percent abv Carlsberg Blackcurrant to British supermarket chain Asda.
- Evaluating the Impact of Alcohol Warning Labels. Mayer, Robert N.; Smith, Ken R.; Scammon, Debra L. // Advances in Consumer Research;1991, Vol. 18 Issue 1, p706
This paper describes the rationale, methodology, data collection, and preliminary results of a study to evaluate the impact of recently mandated warning labels on alcohol beverage containers. Data collection began in April 1989 and has proceeded at three-month intervals through July 1990. The...
- THE EFFECTS OF ALCOHOL ADVERTISING. Atkin, Charles K.; Block, Martin // Advances in Consumer Research;1984, Vol. 11 Issue 1, p688
This report summarizes the findings from a series of investigations examining the content and impact of advertising for beer, wine, and liquor. Several surveys and experiments tested the relationship between advertising exposure and brand awareness, alcohol knowledge, images of drinkers,...