TITLE

Has Unilever spent its money wisely?

AUTHOR(S)
Johnson, Branwell
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the deal between Unilever and Carlton and Granada in Great Britain. Generation of revenue; Reduction of the product line portfolio; Queries on the viability of the agreement.
ACCESSION #
6829507

 

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