TITLE

Siemens backs Ant & Dec show

AUTHOR(S)
Charles, Gemma
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the sponsorship of Siemens on the ITV1 prime-time show in Great Britain. Development of sponsorship credit and break bumpers; Enhancement of brand awareness; Launch of the M50 handset.
ACCESSION #
6829496

 

Related Articles

  • Tucson, Ariz. Wang, Karissa S. // Electronic Media;07/03/2000, Vol. 19 Issue 27, p12 

    Reports on the performance of television advertising market in Tucson, Arizona during the first half of 2000. Increase in national sales; Television revenues in 1999; Automotive advertising that accounted for a percentage of the business of KGUN-TV; How the market's growth stems from the city's...

  • Cashing in on some frozen assets up north. Wang, Karissa S. // Electronic Media;4/1/2002, Vol. 21 Issue 13, p12 

    Focuses on the success of KTUU-TV in acquiring several advertising projects in Anchorage, Alaska. Reference to local events advertising; Sports sponsorships; Plans to produce more special reports.

  • Channel 5 hits a grand slam. Tucker, Brian // Crain's Cleveland Business;10/30/95, Vol. 16 Issue 44, p10 

    Opinion. Comments on the `Give Me Five' commercial of WEWS-TV, channel 5, in Cleveland, Ohio. People involved in the commercial; Effect of the commercial on viewers; Fundraising campaign for a bicentennial float for the Tournament of Roses parade.

  • Columbia, S.C. Wang, Karissa S. // Electronic Media;01/22/2001, Vol. 20 Issue 4, p80 

    Reports on advertising sales of television stations in Columbia, South Carolina. Performance of auto, retail and telecommunication advertising category; Focus on news by traditional network affiliates.

  • ITV1 performing worst under new Barb panel. Lee, Jeremy // Campaign (UK);1/18/2002, Issue 2, p2 

    Reports the decline in the commercial television ratings of ITV1 in Great Britain. Concerns on the rapid price inflation of television advertising airtime; Changes in television deals; Decrease in adult audience share.

  • Tampa/St. Petersburg/Sarasota. Wang, Karissa S. // Electronic Media;05/15/2000, Vol. 19 Issue 20, p14 

    Focuses on the television advertising market in Tampa, Florida, as of May 15, 2000. Growth of the market; Television stations' expansion of their advertising sales staff.

  • Light at the end of the sales tunnel. Miller, Mark K. // Broadcasting & Cable;04/16/2001, Vol. 131 Issue 16, p33 

    Reports the increase of television advertising in Youngstown, Ohio. Real estate development in the area; Significance of local advertising on revenues; Strategy of WYTV television station to improve selling opportunities.

  • Outback Jen gives local sponsors a 'Survivor'. Wang, Karissa S. // Electronic Media;05/07/2001, Vol. 20 Issue 19, p2 

    Reports on the 'Survivor' television program-related advertisements aired by Medford, Oregon-based television station KTVL, an affiliate of television network CBS. Creation of fictitious character Outback Jen; Product placement during the airing of the commercials that look like news reports;...

  • Flint-Saginaw-Bay City, Mich. Wang, Karissa S. // Electronic Media;10/16/2000, Vol. 19 Issue 42, p10 

    Focuses on the television advertising market in Flint, Saginaw and Bay City, Michigan. Impact of the presidential election on local advertising; Revenues of television stations from advertising.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics