TITLE

Initiative scoops Dixons' European media business

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of Initiative Media to manage the advertising campaign of Dixons Group in Europe. Development of the electrical retail chain; Launch of advertising campaign for the retail outlets; Enhancement of the business.
ACCESSION #
6829484

 

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