Cisco appoints Grey to £38m global account

Dwek, Robert
June 2002
Marketing Week;6/6/2002, Vol. 25 Issue 23, p8
Trade Publication
Reports the selection of Grey to handle the global advertising account of Cisco Systems in Great Britain. Decrease of the revenue in technology investment; Provision of services to small/medium-sized business enterprises; Budget for the advertising campaign.


Related Articles

  • Grey Preps for Cisco. Norton, Justin M.; McMains, Andrew; Sampey, Kathleen // Adweek Western Edition;6/3/2002, Vol. 52 Issue 23, p6 

    Reports that the Cisco advertising account has been awarded to Grey advertising agency in the U.S. as of June 3, 2002. Estimated cost of the account; Information on darkGrey, the technology-focused unit of Grey; Update on the staff changes at Grey as of June 3, 2002; Other advertising agencies...

  • The Week 6.3.02.  // Advertising Age;6/3/2002, Vol. 73 Issue 22, p12 

    The article presents news briefs related to the advertising industry in the U.S. as of June 3, 2002. Cisco Systems Inc. has awarded its advertising account to Grey Global Group's Grey Worldwide. Best Buy Co. has launched a national interactive brand campaign to promote DVD movies. Philip Morris...

  • hotline.  // Adweek New England Edition;3/18/2002, Vol. 39 Issue 12, p8 

    Presents news briefs on the advertising industry in the United States as of March 18, 2002. Cisco Systems' naming of Grey, JWT & Tonic and TBWA\Chiat\Day as finalists in the review for its advertising account; Selection of Bartle Bogle Hegarty by ING Direct as its advertising agency;...

  • Campaign diary.  // Campaign;09/12/97, Issue 37, p52 

    Highlights Grey's advertisements for Fairy Liquid, Bold and Lenor, which were voted as the top three favorites by Procter & Gamble's (P&G) marketing department.

  • Naturally yours.  // Advertising Age;11/17/1997, Vol. 68 Issue 46, p87 

    Focuses on the advertising planned by Novartis Consumer Health for sales of Ex-Lax laxative. Advertising by Grey Advertising, New York; Features.

  • Education today.  // New York Amsterdam News;06/17/99, Vol. 90 Issue 25, p38 

    Presents news items related to education in the United States as of June 23, 1999. AAAA Multicultural Advertising Intern Program's 1999 Opening Ceremony hosted by Grey Advertising Inc.; Murray Bergraum's students in Career Day program; Applications for Harlem Radio and Photography Project.

  • Grey blows all out of the water.  // B&T Weekly;10/29/2004, Vol. 54 Issue 2495, p32 

    Reports on the pitch for Australia-based Grey Worldwide's advertising business.

  • Youth will not be served by new Grey subsidiary. Qassim, Ali // Advertising Age International;Feb2000, p15 

    Reports on Grey Advertising subsidiary Senioragency International's opening of a London, England office that specializes in advertising to consumers older than 50. Growth potential of the over-50 segment; Demographic importance of the senior population; Consumer profile of the segment.

  • ...while Grey revamps London office's image.  // Marketing Week;2/19/1998, Vol. 20 Issue 45, p12 

    States that Grey Advertising is planning to relaunch its London office. Reason for the relaunch; What the plans include; Further information.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics