TITLE

Kraft marketing chief moves to services role

PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the promotion of Stephanie Lea to the position of customer services director of Kraft Foods in Great Britain. Marketing of the coffee brands; Completion of an initial public offering; Launch of television and cinema campaign.
ACCESSION #
6829435

 

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