TITLE

C&C set for cider battel with Bulmers' Strongbow

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of cider brand Magner's by Cantrell and Cochrane in Great Britain. Budget for the advertising campaigns; Sponsorship of the company on the music festival; Plan of increasing the media buying account.
ACCESSION #
6829405

 

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