TITLE

Persil outlets go into Sainsbury's

AUTHOR(S)
Croft, Martin
PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the partnership between Unilever and supermarket chain Sainsbury's in London. England. Launch of Persil Service; Expansion of services to the household products brand; Extension of the Persil brand into home dry-cleaning.
ACCESSION #
6829377

 

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