TITLE

A sweet farewell to loyalty cards?

PUB. DATE
June 2002
SOURCE
Marketing Week;6/6/2002, Vol. 25 Issue 23, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the launching of loyalty cards by Nectar in Great Britain. Importance of customer retention; Reduction of retail promiscuity in the competitive sectors; Enhancement of cross-promotion efforts.
ACCESSION #
6829370

 

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