A sweet farewell to loyalty cards?
- Threshers gives up Nectar membership. Quilter, James // Marketing (00253650);4/20/2006, p4
The article informs that the company Threshers has ended its three-year relationship with the Nectar loyalty scheme in Great Britain. Roger Whiteside, Threshers' chief executive, said the decision followed a strategic review of the business, but sources close to the group claimed the returns had...
- Are loyalty cards missing the point? // Marketing Week;12/21/2006, Vol. 29 Issue 50, p6
The article focuses on the loyalty scheme cards that need to be reinvented to keep up with competition in Great Britain. The sudden growth in the media and networking has changed the concept of loyalty scheme, and point collecting programs are outmoded and what retailers need is a shift to a...
- Vodafone severs links with Nectar. // Marketing (00253650);7/13/2005, p3
This article reports that Vodafone AG is ending its two-year relationship with Nectar Co. as it refocuses its rewards strategy on offering customers cheaper calls. Industry insiders have speculated that the operator did not feel it was getting sufficient value out of its status as a points...
- Playing the loyalty card. Bokaie, Jemima // Marketing (00253650);7/23/2008, p20
The article discusses the use of loyalty card as marketing strategy in increasing market share in Great Britain. Nectar made an effort in convincing shoppers to use its loyalty card with loyalty scheme's marketing director John Sheekey. Sheekey states that consumers value their points more when...
- The ultimate loyalty scheme? // Marketing (00253650);6/13/2002, p17
Reports the launch of a loyalty scheme by Nectar in Great Britain. Features of the company's advertising campaigns launched through WCRS and Starcom Motive; Independence of the company in terms of its running and financing; Questions on the credibility of the company's loyalty schemes.
- Nectar sparks row with sign-up claim. Kleinman, Mark // Marketing (00253650);11/21/2002, p1
Reports on the claim of Nectar Co. that it is Great Britain's biggest loyalty scheme after the launch of its data system. Number of carholders that are attracted by Nectar; Registrations that have not been processed; Reactions of various companies on the claim of the company.
- Nectar partners risk the sweet smell of excess. Roy, Mark // Precision Marketing;10/4/2002, Vol. 15 Issue 2, p14
Focuses on the effectiveness of direct marketing campaign launched by Nectar Co. in Great Britain. Reasons behind the launch of loyalty card scheme by the retailer; Estimated amount spent by Nectar on direct marketing activity in 2002; Causes that led to the receipt of multiple Nectar...
- Nectar in search for charity tie-up. Kleinman, Mark // Marketing (00253650);2/20/2003, p2
Reports on the charity partnership of Great Britain's marketing programs Nectar loyalty scheme owned by the British company Loyalty Management UK, by donating points. Purpose of the electronic-mail survey conducted by Nectar; Comments of the company's managing director Richard Campbell on the...
- Nectar refutes Which? worst scheme claims. // Precision Marketing;3/14/2003, Vol. 15 Issue 22, p1
Reports on Nectar Co.'s response to criticisms by consumer experts about its credit card scheme in Great Britain.