Starbucks Brews a Model for Prepaid Cards

Lee, W.A.
June 2002
Bank Technology News;Jun2002, Vol. 15 Issue 6, p35
Trade Publication
Focuses on the success of the stored-value cards of Starbucks Corp. in Seattle, Washington. Performance of other companies in marketing similar payment products; Efforts of banks and retailers in enticing the company for co-branding relationships; Appeal of the Starbucks business model to consumers.


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