Serta Vancouver is honored in Canada
Related Articles
- Serta presents marketing awards. // Furniture/Today;7/7/2003, Vol. 27 Issue 43, p33
Highlights the 2002 U.S. and Canadian Marketing Excellence Awards presented by Serta Inc. Honor given to the top-performing sales plant in the U.S.; Basis of the calculations for the award of Serta Vancouver; Sales increases achieved by the Canadian facilities.
- Serta elects 2002 board. // Furniture/Today;2/25/2002, Vol. 26 Issue 25, p28
Reports the election of board members at Serta in Itasca, Illinois. Reelection of Ed Lily as president and chief executive officer; Term of office of John R. Malmo as outside board member; Membership continuance of Alva Moog Jr. and Stuart Bannett.
- More Counting Sheep are b-a-a-a-c-k. // Furniture/Today;8/5/2002, Vol. 26 Issue 47, p2
Focuses on the advertising campaign of Serta in the U.S. Worth of the national advertising campaign; Features of the campaign on frustrations of the Counting Sheep; Schedule in the television spot.
- Serta Sheep rank with Pepsi, Nike, says Ad Age. Perry, David // Furniture/Today;6/9/2003, Vol. 27 Issue 39, p33
Reports on the recognition of Serta's Counting Sheep campaign for its high brand recall by `Advertising Age' magazine. Description of the ad; Amount spent by Serta annually for its Counting Sheep campaign.
- Serta to produce Nickelodeon mattresses. // Kids Today;Feb2010, p15
The article reports on the licensing agreement of Serta Inc. with Nickelodeon/Viacom Consumer Products (NVCP) in Illinois to produce a co-branded line of children's mattresses to feature in Nickelodeon's beloved properties.
- Serta unveils iComfort. Perry, David // Furniture/Today;2/14/2011, Vol. 35 Issue 23, p1
The article offers brief information on the iComfort line of gel memory foam beds from Serta Inc.
- Serta survey examines sleeping preferences. Perry, David // Furniture/Today;11/4/2002, Vol. 27 Issue 9, p36
Discusses the results of a national Comfort Counts sleep survey conducted for Serta. Sleeping habits of Americans; Views on variety of serious sleep questions; Breakfast in bed issue; Advice on how to maintain a comfortable lifestyle.
- Serta promotes four, hires one. // Furniture/Today;5/20/2002, Vol. 26 Issue 36, p26
Reports the promotion and recruitment of executives in Serta in Illinois. Promotion of Deana Gelino to vice-president of contract sales; Replacement of Deanna Luzzo to sales manager for regional accounts; Elevation of Tammy Olsen and Adrean Moss to key account managers.
- Serta keeps Trump pricing affordable but luxury high. Perry, David // Furniture/Today;9/7/2009, Vol. 33 Issue 50, p44
The article evaluates the Trump Home mattress line from Serta Inc.
