TITLE

INTERNATIONAL NEWS

PUB. DATE
June 2002
SOURCE
Book Publishing Report;6/10/2002, Vol. 27 Issue 23, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports several developments in the publishing industry in Great Britain as of June 2002. Details on the summer sale campaign of W.H. Smith; Information on the marketing campaign of Waterstone; Key features of the Borders and Books Etc. summer promotions.
ACCESSION #
6810056

 

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