TITLE

Pocket spring bed firm revamps brand image

PUB. DATE
May 2002
SOURCE
Cabinet Maker;5/31/2002, Issue 5289, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Millbrook Beds to reposition its brand to appeal to a wide consumer market. Establishment of Millbrook brand as a household name; Use of Millbrook Beds name for beds labelling; Launch of a website.
ACCESSION #
6805836

 

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