TITLE

Three cheers fot he most enigmatic brand we know

AUTHOR(S)
Fletcher, Winston
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the supremacy of Special Promotions brand in marketing of products in Great Britain. Importance of marketing in competition of the products; Significance of the brand for maintaining the customers loyalty; Emphasis on the significance of marketing than production.
ACCESSION #
6803043

 

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