Three cheers fot he most enigmatic brand we know
- Identity crisis. Rechtin, Mark // Automotive News;10/2/1995, Vol. 70 Issue 5625, p2i
Discusses the marketing strategies of automobile manufacturers in the United States to promote brand loyalty in their automobile market. Mitsubishi Corp.; Isuzu Motor Corp.; Hyundai Corp.; Suzuki Motor Corp.; Kia Motor Corp.; Mazda Motor Corp.
- Super-duty glue. Kisiel, Ralph // Automotive News;10/2/1995, Vol. 70 Issue 5625, p4i
Reports on brand loyalty among truck owners in the United States. Importance of the marketing efforts of manufacturers; Vertical segmentation of the truck market; Method of truck advertising.
- Advertising: Investment or expense? // Long Island Business News (7/1993 to 5/2009);8/2/93, Vol. 40 Issue 31, p34
Gives advice on the role advertising should play in the corporate strategy for establishing a brand identity. Treated as a capital expenditure and long term investment; Brand awareness; Short term price promotions; Importance of feedback and retention of an existing customer.
- Retail pizza success stories come in all shapes, sizes. Dwyer, Steve // National Petroleum News;May95, Vol. 87 Issue 5, p38
Presents the success stories of various pizza merchandisers. Brand identity essential in the choice of fast-food category; Problems in the pizza fast-food industry; Models of pizza brand and choiced pizza ingredient; Limitations of pizza programs; Pizzas of Eight; Hot Stuff Food Systems Inc.;...
- Brand loyalty in oil is a mixture of good ads and `bonding'. // Aftermarket Business;10/01/94, Vol. 104 Issue 10, p36
Suggests ways on how companies can get and retain brand loyalty in oil. Importance of good in-store promotion, direct mail programs and good signage; Utilization of a multi-level marketing plan.
- `Keeping in touch' easy with database. Levin, Gary // Advertising Age;3/28/1994, Vol. 65 Issue 13, pS-8
Focuses on the increasing attention to database marketing and growth that promises to keep car buyers loyal through constant contact. Use of database by car owners as a bond with customers and prospects; Tools used by car companies to ensure brand loyalty among buyers; Misconceptions about...
- Loyalty easier in simpler times. Goldsborough, Robert // Advertising Age;3/28/1994, Vol. 65 Issue 13, pS-38
Relates the author's experience with car owners who stuck by a certain name brand in the 1950s. Succession of sedans in driveway with car's emblem; Loyalty of customers with Chevrolet and Ford cars; Change of loyalty pattern in the mid-1960s; Impact of energy crisis on automobile industry in...
- Agencies get pushier as marketing partner. Wells, Melanie // Advertising Age;3/28/1994, Vol. 65 Issue 13, pS-41
Focuses on the shift toward relationship marketing as an effective marketing strategy designed to enhance consumer loyalty. Importance of media advertising to carmaker's marketing plan; Integration of marketing know-how by Leo Burnett USA to salvage Oldsmobile account; Amount of direct sales...
- Loyalty for sale. Heath, Rebecca Piirto // Marketing Tools;Jul97, Vol. 4 Issue 6, p40
Focuses on the cost-effectiveness of doing consumer loyalty award marketing programs in the United States. Cases of Pepsi and Chart House's self-defeating programs; Implications of unexpected strong consumer loyalty; Airline industry's successful loyalty programs. INSETS: Reinforcements.;More...