Three cheers fot he most enigmatic brand we know

Fletcher, Winston
May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p78
Trade Publication
Comments on the supremacy of Special Promotions brand in marketing of products in Great Britain. Importance of marketing in competition of the products; Significance of the brand for maintaining the customers loyalty; Emphasis on the significance of marketing than production.


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