Ignore the baby boomers and you risk going bust

Devaney, Polly
May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p36
Trade Publication
Focuses on the preference of young consumers than adults by the marketers in the U.S. Neglect of marketers to the potential of adult consumers in marketing business; Concentration of marketers to younger generation in online marketing of products; Role of ageing baby boomers for effective marketing of products.


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