Paying and playing on the Net

Singh, Sonoo
May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p34
Trade Publication
Focuses on the increase in the numbers of Internet-using teenagers in Great Britain. Estimation on the proportion of teenagers buying online by 2004; Factors influencing the usage of some teenagers to Internet technology; Accounts for the slow uptake of online shopping among teens.


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