TITLE

The devil is in the detail-especially in retailing

AUTHOR(S)
Pitcher, George
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the adoption of rational and intuitive approach in retail business. Concept of rational and intuitive approach; Efficiency in buying policy; Application of the approach in Boots and Sainsbury's.
ACCESSION #
6802980

 

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