Beauty is in the eye of the brand holder

Benady, David
May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p19
Trade Publication
Reports the marketing performance of Nivea brands in Europe. Product lines of the brand; Issues on the takeover bid of L'Or�al for Beiersdorf; Plans of the company to expand in U.S.


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