TITLE

Cut the bullshit let's get bullish

AUTHOR(S)
Deeproot, Grace
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the profitability of marketing service companies. Ways of solving the problems of the client; Competition between client companies and consultancy firms; Effectiveness of various corporate approaches.
ACCESSION #
6802956

 

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