TITLE

Cross-border sales forays will continue

AUTHOR(S)
Sonoo Singh
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the cause of failure in the international sales house of National Magazine Company (NatMags) in Europe. Purpose of cross-border sales portfolio or media buying business; Implications of the failure for publishers; Company background of NatMags.
ACCESSION #
6802926

 

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