Cross-border sales forays will continue

Sonoo Singh
May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p14
Trade Publication
Analyzes the cause of failure in the international sales house of National Magazine Company (NatMags) in Europe. Purpose of cross-border sales portfolio or media buying business; Implications of the failure for publishers; Company background of NatMags.


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