TITLE

M&C wins �10m Toyota F1 deal

AUTHOR(S)
Charles, Gemma
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of M&C Saatchi Sponsorship to manage the Travelex's five-year sponsorship of Toyota's F1 team. Terms of sponsorship agreement; Details on other sponsorship deals of Travelex; Advantages of the deal.
ACCESSION #
6802917

 

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