TITLE

Diageo-backed translucis makes bid for retail clients

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising in bars offerings of Translucis, the Diageo-owned startup in Great Britain. Advantages of the advertising offering; Company background; Utilization of risqu� material in the specially created advertising.
ACCESSION #
6802911

 

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