TITLE

British Gas Hands Carat �24m domestic account

AUTHOR(S)
Barrett, Lucy
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the media planning and buying accounts won by Carat for British Gas' entire domestic products and services. Marketing strategy of British Gas; Company background; Staff of British Gas firm.
ACCESSION #
6802883

 

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