TITLE

AMV faces DTLR drink-drive pitch

AUTHOR(S)
Thurtle, Gary
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the review of anti-drink-driving accounts of Abbott Mead Vickers.BBDO by Great Britain Department of Transport, Local Government and the Regions. Reason for less formal approach to the review; Design of the drink-driving campaign; Benefits of the review.
ACCESSION #
6802860

 

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