TITLE

MyTravel searches for a regional agency to launch low-cost airline

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the search of tour operator MyTravel for a regional advertising agency to help launch its low-cost airline division in Great Britain. Features of low-cost airline; Alliance with Corpbrand of Twickenham; Expansion plans; Company background.
ACCESSION #
6802839

 

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