TITLE

DIGESTS

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments related to marketing in Europe as of May 2002. Design of advertising campaign of McDonald's Corp.; Appointment of former Britvic marketing director David Graham as senior manager of new business development in Sainbury's; Marketing campaign of Adams for Halls Soothers brand.
ACCESSION #
6802821

 

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