TITLE

Lego builds new image with Duplo rebranding

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the rebranding of 35-year-old Duplo range as Lego Explore from Lego Company. Benefits of rebranding; Features of Lego Explore; Expansion plans.
ACCESSION #
6802815

 

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