Lego builds new image with Duplo rebranding
- Lego Has a Gender Problem, Online. // Architect;Jun2013, Vol. 102 Issue 6, p36
A letter to the editor is presented in response to the usefulness of construction toys produced by Denmark-based children toy manufacturer Lego.
- Lego erbaut die Brickmented Reality. Rück, Daniela // Lebensmittel Zeitung;2/22/2013, Issue 8, p47
The article evaluates a building block collection titled "Happy Holiday" designed by the Danish toys manufacturer Lego.
- Imagination, Invention, and LEGO Blocks. Murrow, Casey // Connect Magazine;Jan/Feb2011, Vol. 24 Issue 3, p24
The article discusses the use of blocks from LEGO Gruppe, a toy manufacturer, to invent various structures. It mentions other kits like the Shuttle Adventure and the Winter Village Bakery. It states that LEGO is successful with their online game like LEGO Universe and Harry Potter Hogwarts kits....
- Make the City Your Playgound. // Crain's New York Business;9/7/2015, Vol. 31 Issue 36, pS012
The article offers brief information on various toys including a parachute from Barclay School Supplies, the Flatiron Building Lego Set building block toys from Lego and the Chapman C91 Skateboard from New York Skateboards.
- Toy lesson for '90s: Girls are girls, boys are boys. Olsen, Jan M. // Marketing News;7/31/95, Vol. 29 Issue 16, p30
The article reports on the analysis of the marketing strategies of Lego Group for young girls. Recently, the company conducted psychological analyses of girls' behavior, watched them at play and commissioned market research. Psychologists concluded that girls develop interests other than toys...
- Building toward tomorrow. Gerardi, Dave // Playthings;Nov2001, Vol. 99 Issue 11, p28
Introduces several construction toys. Description of Bionicle from Lego; Influence of culture in the choice of children's toys; Problems faced by blocked makers.
- Building blocks of media. Huhn, Mary // Brandweek;6/27/94, Vol. 35 Issue 26, Out of the Shadows pS14
Describes Lintas:New York's advertising media plan to sell Lego toy building blocks. Details of the advertising campaign.
- Lego to build first China plant. Lauzon, Michael // Plastics News;3/25/2013, Vol. 25 Issue 3, p0003
The article reports that the consumer building-block toy company Lego Gruppe will establish a factory in Jiaxing, China in 2014 as part of an expansion initiative. The company's sales in 2012, its planned regional distribution center in China, and layoffs at a production facility in Denmark are...
- GADGET GUIDE. Rhodes, Margaret // Fast Company;Dec2013/Jan2014, Issue 181, p79
The article offers information on several products including Lego Mindstorms EV3 robots, La Marzocco GS/3 dual espresso broiler and Brinca Dada building blocks.