Coors Brewers adds to its UK brand portfolio

May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p8
Trade Publication
Reports the integration of bass business in brewing product portfolio of Coors Brewers in Great Britain. Advantages of the integration; Addition of flavored alcoholic beverage ranges and further extension to Carling lager brand; Promotions of product portfolio.


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