TITLE

Coors Brewers adds to its UK brand portfolio

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the integration of bass business in brewing product portfolio of Coors Brewers in Great Britain. Advantages of the integration; Addition of flavored alcoholic beverage ranges and further extension to Carling lager brand; Promotions of product portfolio.
ACCESSION #
6802780

 

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