TITLE

Ferrari opens e-commerce website in UK

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the development of electronic-commerce website by Ferrari's importer for direct selling of Ferrari merchandise in Great Britain. Design of the website; Advantages of the website strategy; Factors influencing the development of the website.
ACCESSION #
6802771

 

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