Portman Group raps Bulmers over packaging of flavored schnapps

May 2002
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p7
Trade Publication
Reports the change of fruit-flavored schnapps drink Sidekick packaging of Bulmers after complaints of Portman Group. Details on packaging complaints of Portman Group; Importance of clear labelling of products; View of Bulmers on criticisms against their products.


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