TITLE

P&G plans overhaul of lams brand

PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the relaunch of lams petfood brand of Procter & Gamble Co. Introduction of lam in April 2001; Reason for relaunching; Features of the product.
ACCESSION #
6802748

 

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