Tetley promotes international marketer
- BRAND MANAGER OF THE WEEK. // Marketing (00253650);2/3/2000, p68
Interviews Letty Edwards, assistant brand manager of Tetley Tea Bags. Greatest work achievement; Dream brand; Best agency she have worked with; Worst part of her job.
- Pen Portrait. // Marketing (00253650);9/1/2005, p72
The article presents information on a portrait of Lisa Merrick, marketing director at Tetley Inc. At first glance of the portrait, it is thought that she had put a crossing out within her signature but it later is realized that she was dotting an 'i' without taking her pen off the page, which...
- Tetley, Busch parks plot summer splash. Thompson, Stephanie // Brandweek;05/26/97, Vol. 38 Issue 21, p12
Reports on efforts by Tetley USA company to boost brand awareness, with a series of theme-park advertisements for its cold-filled Tetley Splash Iced Tea with Lemon. Efforts to promote the fledgling Tetley Real-Brewed Ice Tea; Collaboration with Busch Entertainment Group to offer consumer discounts.
- Tetley's tea for soya milk. // British Baker;12/3/2010, Vol. 2 Issue 23, p17
The article offers information on a teabag designed for use with soya milk from Tetley Inc.
- Tetley Tea's Â£15m healthy strategy rocked by rulings. Mason, Tania // Marketing (00253650);10/24/2002, p1
Reports that tea manufacturing company Tetley tea has pledged to stand by its relaunch proposition despite several rulings that considered its advertisements as misleading. Organizations that provided rulings against the advertisements; Misleading slogans; Statements given in the support of the...
- Tetley trials T4KIDZ line. Reynolds, John // Marketing (00253650);9/8/2010, p1
The article reports on the launch of a caffeine-free Redbush and Honeybush tea brand T4KIDZ from Tetley.
- Tetley Tea mailer focuses on New Year resolutions. // Marketing (00253650);2/6/2003, p8
Reports on a relationship marketing program of Tetley Tea based on the theme of New Year resolutions to promote tea-drinking occasions in Great Britain in 2003.
- easier tea-on-the-go. // Caterer & Hotelkeeper;2/22/2007, Vol. 197 Issue 4464, p139
The article evaluates the Twistea tea drink from Tetley and offers information on how to brew the tea and its advantages for cafe take-outs.
- Tetley tests higher-value pitches. Thompson, Stephanie // Brandweek;12/15/97, Vol. 38 Issue 47, p8
Talks about the flavors of tea launched by Tetley USA in 1998. Aim of Tetley in launching another sets of tea flavors; Airing of its television advertisement; Sales performance of Tetley in 1997; Leading products in the tea bag category.