TITLE

Financial marketers call for Government savings drive

AUTHOR(S)
Thurtle, Gary
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the call of financial services marketers to the Government and the Financial Services Authority to create savings products drive in Great Britain. Advantages of developing an advertising campaign; Role of Incorporated Society of British Advertisers financial services group in making savings products; Implications for financial services advertising.
ACCESSION #
6802709

 

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