TITLE

Camelot on defensive over 'Lotto' relaunch

AUTHOR(S)
Croft, Martin
PUB. DATE
May 2002
SOURCE
Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the defensive action of Camelot over decline of sales in high-profile Lotto relaunch. Decrease rate in Lotto relaunch; Influence of chief executive Dianne Thompson's statement on decrease in sales; Marketing strategy to promote the Lotto relaunch.
ACCESSION #
6802705

 

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