Sears boosts brand image with Lands' End purchase

Groover, Joel
June 2002
Shopping Center World;Jun2002, Vol. 31 Issue 6, p11
Trade Publication
Reports on the plan of Sears to boost its apparel business by acquiring specialty apparel retailer Lands' End. Benefit of the move to Sears; Assurance given by Sears with regard to its apparel line; Business operation of Lands' End.


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